Mazda2 Launch Event
Electric blue and silver foiling prints for the Melbourne launch of the all-new Mazda2.
Targeting the fashion and lifestyle set, the launch event was styled as an urban party in an abandoned inner city warehouse, combining cars, models, DJs and laser lighting with a series of industrial scaffolding installations.
Borrowing from fashion merchandising, each bespoke installation incorporated Mazda design features with ‘inspired fashion moments’, scaffolding and colourful bands and strips of laser light.
For the invites we tried to capture speed, motion and technology together with the linear feel of the installations using an explosion of ‘laser-beam’ foil line-work on premium 700gsm stock.