All-New Mazda2

Electric blue and silver foiling prints for the Melbourne launch of the all-new Mazda2.

Targeting the fashion and lifestyle set, the launch event was styled as an urban party in an abandoned inner city warehouse, combining cars, models, DJs and laser lighting with a series of industrial scaffolding installations.

Borrowing from fashion merchandising, each bespoke installation incorporated Mazda2 design features with ‘inspired fashion moments’, scaffolding and colourful bands and strips of laser light.

For the event invitations we tried to capture a combination of speed, motion, technology and the linear feel of the installations using an explosion of ‘laser-beam’ foil line-work on premium 700gsm stock.

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