By November 20, 2014PRINT

yellowglen terrace

A regular highlight at the Melbourne Cup Carnival this year Yellowglen Terrace offered race-goers the ultimate VIP experience with a decadently styled two-story marquee, co-designed by New York based jewellery designer Samantha Wills and French paper artist Marine Coutroutsios.

Guests arrived through a social media hub adorned with mirrors and decorative paper art which cleverly served as a photo booth tunnel for ‘selfies’ with cameras that posted directly to personal social media platforms.

Once inside, a range of sparkling drinks and cocktails were served in Yellowglen’s four signature colours, with each race day themed by Samantha Wills (Yellow for Melbourne Cup, Pink for Oaks Day, White for Derby Day and Red for Emirates Stakes Day), encouraging race-goers to frock-up and accessorise accordingly.

For the letterpress prints we kept the mood feminine and elegant with gold foiling triplexed in a honeycomb design to complement Marine Coutroutsios’s unique paper ‘selfie’ wall installations.