Shopify Online Store 2.0

Everything you need to know about 2.0. What is it and should you upgrade?

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What is Shopify 2.0?

Shopify online store 2.0 is a major upgrade released on the Shopify platform that includes new theme architecture and more customisation options, empowering business owners with more control and flexibility editing, customising, and maintaining their store.

With +36% better conversion than other leading eCommerce platforms, it’s no surprise Shopify is the preferred choice by some of the worlds most trusted retail brands.

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What are some of the features and benefits?

Shopify 2.0 is a significant upgrade, with a range of undeniable benefits that streamline the eCommerce experience – providing store owners with enhanced customisation and improved overall performance.

Questions? Ask our experts

Revamped User Experience
Building and editing your Shopify store is now faster, smoother and more efficient. This frees up more time to focus on newer store innovations and improving the eCommerce user experience.
Faster Product Filtering
Shopify 2.0 natively supports product filtering, reducing load times and in turn, boosting your site speed while minimising your bounce rate. Managing and applying filters has never been simpler.
Optimised Site Performance
Anticipate quicker load times and a reduction in bounce rates.
Upgraded Theme Editor
Making it much easier to edit and make changes to your store.
Refreshed Checkout
More checkout apps have been made available to Shopify store owners.

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Upgrading to 2.0

How do you upgrade to Online Store 2.0?

To take advantage of the new features, you might want to consider transitioning your store to Online Store 2.0 to stay ahead of competitors and keep up with your business’s growing demands.

There are several methods to do this:

Upgrading your existing theme, if your theme offers an updated Online Store 2.0 version
Migrating to a new Online Store 2.0 theme
Manually migrating your current theme and adding Online Store 2.0 functionality to the new architecture.

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Can you upgrade to Online Store 2.0 yourself?

Unlike other updates, the Online Store 2.0 update can’t be automatically applied to your store. If you’re comfortable with editing HTML, CSS, and Liquid then it’s safe to upgrade your own theme to Online Store 2.0.

If coding’s not your thing, and let’s face it most business owners are more focused on running their business; then our team of Shopify Experts are here to help upgrade your current theme to Online Store 2.0 by migrating your current theme templates to the new architecture.

Choose from free themes like Shopify’s DAWN or a range of other paid 2.0 themes that align with your brand.

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Things to consider when upgrading your theme to Online Store 2.0

Upgrading your theme can be a complex process. You’ll need to consider whether your current theme meets your needs before deciding to update your theme or move to a new theme.

To make sure an Online Store 2.0 upgrade is the right choice for your business, we firstly analyse your current store, map out what features may be currently lacking and what new features could really help your brand scale and grow.

Some themes have a vast amount of code and variables to consider. If you’ve had multiple apps and developers working on the site it may have unused JavaScript and other unnecessary things that slow down your store.

When migrating over to Shopify 2.0 we need to consider if this unnecessary code is migrated too, or whether its preferable to consider a full site rebuild.

How do you know if Online Store 2.0 is right for you?

Could your site speed be improved?
Are you looking to create a better user experience for your customers?
Do you feel your store is outdated and lacks features or content management possibilities?
Would you like to add more unique information to your products?
Do you need better filtering options for your store?
Do you need help assessing whether Online Store 2.0 is right for you?

If you answered yes to any of these questions it might be time to consider migrating to Shopify 2.0, upgrading overall performance and investing in the future growth of your business.

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Get in touch with our Shopify Online Store 2.0 Experts.

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We just wanted to reiterate what a great job the team have done. So fast and so responsive, resulting in such a BEAUTIFUL site that you've created. Thank you again! Looks fabulous!

— Sam Arcadipane, Marketing & eCommerce Manager THE ARK CLOTHING

thir carc

02:07 31 Jul 23

Working with DASH was an absolute pleasure! Their team of experts delivered a stunning website that perfectly captured our... brand identity. It has already attracted positive feedback from our customers. Highly recommend those guys!read more

Genevieve Anderson

23:48 20 Jul 23

Nothing less than outstanding. The team at Dash turned around our new site in record time, with impressive attention to... detail and first-class communication. Receptive & accomodating to any and all of our requests. Absolutely recommend!read more

The Ark Clothing Co

04:24 18 Jul 23

5 star all the way!!! We just relaunched our entire new website with the exceedingly professional, super-responsive and fast... Dash Creative, who were nothing short of efficient, helpful, fast and proficient in delivering us a brand new shiny Shopify Site with all the bells and whistles, including plug-ins and functionality. We couldn't be happier, and we can't recommend them enough! Trustworthy, efficient and very communicative.Thank you so much!!!read more

Sigrid Lee

01:16 15 Dec 22

Dash creative have done a fantastic job of developing a website for our small family based company. They were a pleasure to... work alongside and easy to liaise with throughout the whole project, and we greatly appreciated their flexibility as well as attention to detail. They were extremely accommodating and easy to communicate with in the creation of our website. We couldn’t have been more pleased with what they delivered and cannot recommend them highly enough. Thank you very much again!read more

Tyler Mathes

02:44 04 Dec 21

We've worked with Dash Creative on many projects over the years, trusting them with everything from ongoing website... optimisations to the full ground-up design and builds of new brands and sites. Their work is always of excellent quality, and they back up their builds with fantastic support after delivery.Unlike many design agencies, they also have a great understanding of the need for websites to not only look amazing but also to deliver strong commercial results through user experience.They are a fantastic team to work with, always readily available and willing to go above and beyond to deliver results. I would have no hesitation in recommending Dash Creative as a partner for any business looking to establish or enhance their presense in the digital space.read more

Penelope Dudgeon

09:07 14 Feb 20

I’ve been working with Dash for several years now and they’ve always gone above and beyond to deliver on my projects. They... understand my brand and always tailor everything to suit our strategy and customers. I couldn’t wish for a better business partner!read more