Aishani

Project

Beauty branding and packaging development for Aishani—a disruptive body care brand redefining luxury through bold South Asian representation. More than just skincare, Aishani is an unapologetic statement of empowerment, designed to uplift, unite, and inspire.

Brand Identity
Packaging Design & Development
Shopify Website Design
Klaviyo Email Marketing

Project

Beauty branding and packaging development for Aishani MahaGlow Body Cream showing an elevated jar and carton design.

Aishani MahaGlow Body Cream with elegant purple packaging design.

Beauty branding and packaging development for a collection of Aishani MahaGlow Body Cream boxes featuring premium purple packaging.

Beauty branding and packaging development shown with a collection of Aishani MahaGlow Body Cream boxes featuring premium purple packaging.

Beauty branding and packaging developmentfor two Aishani MahaGlow Body Cream containers stacked together in vibrant purple packaging.

MAKING A MARK

Aishani’s brand identity was crafted to be as bold as the women it speaks to. We fused subcultural energy with an ultra-feminine design language, creating a visual world that champions confidence and individuality. The goal? To empower the next generation to own their narrative and embrace their main character energy—starting with their body care routine.

A central feature of the brand is an oversized spray-paint effect—raw, dynamic, and impossible to ignore. This element runs across packaging and marketing materials, adding an urban edge to the brand’s luxurious aesthetic. Meanwhile, a glitch-style typographic pattern disrupts expectations, symbolising the break from the norm that Aishani embodies. These details don’t just look striking—they reinforce the brand’s message of representation and change.

A vibrant portrait of a woman with neon pink and purple hues, evoking a futuristic aesthetic.

Stacked Aishani product mailer boxes in vibrant purple, showcasing modern beauty branding.

Stacked Aishani product boxes in vibrant purple, showcasing modern beauty branding.

Aishani packaging box and card displayed on a vibrant purple background with empowering text overlay.

Aishani branded mailer box being held against a soft purple background.

BEAUTY BRANDING AND PACKAGING DEVELOPMENT

For the core packaging, we developed two sizes of body cream jars. The standard jar holds 250ml, while the convenient 50ml travel size also provides an affordable entry point for consumers to try the product. The matte-finish design features deeply curved sides that mimic the feminine form and highlight the jar’s purpose as a body care cream.

In every interaction, it’s clear that Dash Creative are more than just a branding agency—they’re true partners with a passion for helping brands succeed. We’re grateful for their dedication and thrilled with the brand they helped us create.

— Chantelle and James | Founders, Aishani Beauty

Beyond packaging, we brought Aishani’s world to life in the digital space. Our team crafted a high-impact Shopify beauty website tailored to Gen Z—visually compelling, conversion-driven, and frictionless to navigate. The design balances minimalism with bursts of colour, and interactive elements keep engagement levels high to resonate with younger, always online consumers. The result? A seamless e-commerce experience that’s as bold and empowering as the brand itself.

Looking for Beauty branding and packaging development that speaks to your audience and stands out on the shelf? Let’s create something unforgettable together..

Project

Deliverables

Project

MAKING A MARK

BEAUTY BRANDING AND PACKAGING DEVELOPMENT

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