Face Dunk

Project

Brand strategy and identity design for FACE DUNK—the world’s first luxury at-home ice facial kit. Engineered to boost skin health and deliver that fresh-faced glow, this game-changing beauty ritual transforms a viral trend into an elevated skincare experience.

Brand Strategy
Branding & Packaging Design
Website Design
Photography
Klaviyo Email Marketing

Photography: @cubedstudio
Videography: @harrisonmossphoto
Hair and Makeup: @katbardsley
Talent: @mollyharingsma @_narni @stephslattery

Project

When TikTok reignited the age-old ice facial hack, FACE DUNK’s founders saw an opportunity. No more DIY salad bowls and frozen water bottles—just a smarter, sleeker way to chill. After 18 months of research and expert consultation, they developed an at-home ice facial engineered for comfort and maximum skincare benefits. The result? A first-of-its-kind system designed to refresh, tighten, and brighten—without the mess.

BRAND STRATEGY AND IDENTITY DESIGN

Our approach to brand strategy was clear: take a viral trend and make it iconic. The challenge? Position FACE DUNK as a must-have luxury skincare experience while steering consumers away from makeshift, budget alternatives. The solution? A disruptive identity, backed by science, designed for instant recognition.

We introduced first-to-market water-activated serums—hydration boosters packed with microbiome-supporting ingredients to amplify each ice facial. These innovative formulas gave FACE DUNK an undeniable edge, setting it apart in the competitive beauty space while reinforcing its skin-nourishing benefits.

Face Dunk Hydrating Glow Drops bottle next to its packaging

Face Dunk Collagen Boost Glow Drops bottle with box packaging

Face Dunk Collagen Boost Brightening Drops bottle with box packaging

Woman holding Face Dunk Ice Facial Kit box

Open Face Dunk Ice Facial Kit with ice bowl and Hydration Glow Drops inside

Side view of the Face Dunk Ice Facial Bowl.

Close-up of the Face Dunk bamboo charcoal Anti-Bacterial Sponge.

Outdoor ad featuring Face Dunk glow drops.

BRAND IDENTITY & DIGITAL EXPERIENCE

Visually, the FACE DUNK brand is as bold as its name. The stacked logo—where ‘DUNK’ appears submerged in a striking blue block—creates instant product association, while the clean, minimalist aesthetic delivers a premium feel. Every touchpoint, from packaging to digital, balances simplicity with impact.

On the website, we kept it cool—literally. The UX is sleek and mobile-first, featuring bold typography, smooth navigation, and expandable accordion content blocks for an intuitive, no-scroll-fatigue experience. Designed to resonate with Gen Z, the site delivers just the right mix of minimalism and interactivity to keep users engaged.

Three diverse women with glowing skin for Face Dunk.

Dash demonstrated outstanding professionalism and deep knowledge of branding and marketing. Their contributions have been invaluable, and we could not have achieved this without them.

— Ian Roche | Founder & CEO, Face Dunk

FACE DUNK isn’t just selling skincare—it’s building a movement. Campaign photography and video content are crafted with social-first appeal, tapping into TikTok’s high-energy, trend-driven aesthetic. Featuring diverse models and a raw, real approach to beauty, the content reinforces inclusivity while showcasing the transformative power of ice facials.

From concept to execution, we worked closely with the FACE DUNK team to craft a cohesive, future-proof brand strategy. Every decision—from product development to campaign storytelling—was designed to drive impact and longevity in the ever-evolving beauty space.

Looking for brand strategy and identity design that makes waves? Let’s create something unforgettable together..

Face Dunk

Project

Deliverables

Credits

Project

BRAND STRATEGY AND IDENTITY DESIGN

BRAND IDENTITY & DIGITAL EXPERIENCE

Project

Deliverables

Credits

Project

BRAND STRATEGY AND IDENTITY DESIGN

BRAND IDENTITY & DIGITAL EXPERIENCE

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