We Are Tailored

A bold brand house with big ambitions needs a website that can keep up. Our challenge? Designing a flexible, future-proofed e-commerce platform that scales as new brands enter the mix. The FMCG category moves fast—sometimes brands launch before the first bottle even hits the shelves. With that in mind, we built the We Are Tailored website on Shopify, giving them the power to toggle e-commerce functionality on or off at a brand level. This adaptive structure ensures they can showcase their growing portfolio while staying agile with stock availability.

MULTI-BRAND E-COMMERCE WEBSITE FOR B2B & B2C CONSUMERS

The ready-to-drink (RTD) market is booming. Consumers are chasing convenience, quality, and variety—without the hassle of mixing drinks themselves. Younger audiences are particularly drawn to the category, skipping the commitment of full-sized spirit bottles in favour of curated, ready-made perfection. Meanwhile, bars and restaurants are leaning into RTDs as a quick-fix solution to staffing shortages, serving up high-quality cocktails with ease.

To meet the needs of both consumer and trade audiences, the website UX was strategically designed to cater to B2C shoppers seeking an effortless purchase journey, while also accommodating B2B users with streamlined wholesale access and brand partnership information. This dual approach ensures an intuitive experience regardless of the visitor’s intent, making it easy to explore, purchase, or engage with the brand.

SUSTAINABILITY, SERVED SMARTER

Glass bottles have long been the gold standard for premium drinks, but they’re heavy, energy-intensive to recycle, and rack up serious transport emissions. As consumer preferences shift towards more sustainable options, We Are Tailored is leading the way.

Canned cocktails are having a moment—not only are they lighter to ship and easier to recycle, but they also offer a no-fuss fridge essential for modern drinkers. Meanwhile, on the B2B side, bulk-sized 15L plastic vessels are streamlining service, reducing waste, and keeping the drinks flowing. To support this evolution, we designed a website that doesn’t just showcase the shift—it makes it second nature.

From smart product filtering to seamless B2B ordering, every touchpoint is crafted for frictionless discovery and fast, intuitive transactions. With less weight, less waste, and more impact, We Are Tailored is proving that sustainability isn’t just a trend—it’s the future of drinking.