Web & Digital

Lightfoot Wines

Project

Shopify website and POS integration for a celebrated Gippsland winery

Lightfoot Wines, winner of Gourmet Traveller Wine’s ‘Star Cellar Door 2022,’ needed a seamless retail ecosystem—one that blended online and offline experiences effortlessly. As the world of e-commerce accelerated, they sought a solution that would scale with them, streamline operations, and elevate customer interactions. Enter Shopify.

Deliverables
  • Digital Strategy
  • Website Design
  • Shopify Migration
  • Shopify Integration
  • Klaviyo Email Marketing

Project

Shopify website and POS integration for a celebrated Gippsland winery

Lightfoot Wines, winner of Gourmet Traveller Wine’s ‘Star Cellar Door 2022,’ needed a seamless retail ecosystem—one that blended online and offline experiences effortlessly. As the world of e-commerce accelerated, they sought a solution that would scale with them, streamline operations, and elevate customer interactions. Enter Shopify.

Lightfoot Wines product page on a Shopify website showcasing a wine listing.
Winemakers at Lightfoot Wines standing in their wine cellar among barrels.

Shopify website and POS integration

We migrated Lightfoot Wines to Shopify e-commerce, integrating Shopify POS at their Cellar Door to unify transactions across all sales channels. The result? A frictionless experience whether customers were sipping in Gippsland or ordering from their couch.

The online store was designed with conversion in mind. We refined the UX, elevating product displays and sales funnels to make wine selection effortless. A detailed wine characteristics table, complete with tasting notes from Viticulturist and Winemaker Tom Lightfoot, brought a personal touch to online shopping—offering insights once exclusive to in-person tastings.

On the distribution side, we implemented an advanced shipping system that unlocked national delivery opportunities. By optimising logistics, we levelled previously prohibitive interstate shipping costs, making Lightfoot’s wines more accessible than ever.

Mobile interface displaying Lightfoot Wines Shopify website features and wine details.

Automation that streamlines and scales

With a growing customer base, Lightfoot Wines needed smarter automation. We introduced subscription services for effortless reordering, ensuring customers never ran dry. Their digital marketing also got an upgrade, with Klaviyo email automation handling segmentation, saved cart reminders, restock alerts, and seasonally-timed prompts—personalised touchpoints designed for wine lovers with busy lives.

Flat lay of Lightfoot Wines product brochures showcasing different wine varieties.
Close-up of a hand holding a Lightfoot Wines branded wine glass.

Automation that streamlines and scales

With a growing customer base, Lightfoot Wines needed smarter automation. We introduced subscription services for effortless reordering, ensuring customers never ran dry. Their digital marketing also got an upgrade, with Klaviyo email automation handling segmentation, saved cart reminders, restock alerts, and seasonally-timed prompts—personalised touchpoints designed for wine lovers with busy lives.

Lightfoot Wines sign highlighting Australia’s Best Cellar Door Awards 2022. Lightfoot Wines sign highlighting Australia’s Best Cellar Door Awards 2022.
Laptop screen displaying Lightfoot Wines subscription options on their Shopify website.
Screenshots of Lightfoot Wines subscription options and product details on their Shopify website. Screenshots of Lightfoot Wines subscription options and product details on their Shopify website.
Winemaker seated on wine barrels in Lightfoot Wines cellar. Winemaker seated on wine barrels in Lightfoot Wines cellar.

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