Web & Digital

Sophie
McGrath PR

Project

After years working for some of Australia’s top PR and Events agencies, heading up projects with leading consumer brands, Melbourne based publicist Sophie McGrath branched out to forge her own path. Launching Sophie McGrath PR in 2015, Sophie quickly became the go-to publicist for lifestyle, fashion and hospitality, including a string of Melbourne’s latest restaurant and bar openings.

Deliverables
  • Branding
  • Website Design
  • Print Design

Project

After years working for some of Australia’s top PR and Events agencies, heading up projects with leading consumer brands, Melbourne based publicist Sophie McGrath branched out to forge her own path. Launching Sophie McGrath PR in 2015, Sophie quickly became the go-to publicist for lifestyle, fashion and hospitality, including a string of Melbourne’s latest restaurant and bar openings.

Sophie McGrath PR - Identity and Branding

As an independent operator in a highly competitive industry the SMPR brand identity and digital strategy needed to cut through the noise with a modern, minimal and creative approach.

Working with a monochromatic palette, bold serif type and marble textures we created a neutral canvas for the website where her PR and event projects could form the central focus.

Sophie McGrath PR - Branding and website design
Sophie McGrath PR - Branding and website design

Related projects

Web & Digital

Metropolis Events

Packaging Design

Hello Hair

Web & Digital

Viktoria + Woods

+61 3 9510 4215
hello@dashcreative.com.au
Book a meeting