Chapel Boxing & Fitness
Project
Inspired by boxing’s meteoric rise in the fitness domain, St Kilda’s beloved, Chapel Fitness sensed the winds of change. Triggering a transformative pivot into the ring, a rebrand and refit saw them re-emerge as Chapel Boxing and Fitness. After securing an exclusive partnership with boxing titans Everlast, the gym installed a full-sized boxing ring, blending a fierce boxing focus with comprehensive fitness for all levels — no prior training required.
The transformation was more than just a new name or logo. It was a revival. A new heartbeat pulsing with passion and power, reverberating through the hallowed ground of the fitness realm, with a proud nod to the past and a daring jab into the future.
Project
Inspired by boxing’s meteoric rise in the fitness domain, St Kilda’s beloved, Chapel Fitness sensed the winds of change. Triggering a transformative pivot into the ring, a rebrand and refit saw them re-emerge as Chapel Boxing and Fitness. After securing an exclusive partnership with boxing titans Everlast, the gym installed a full-sized boxing ring, blending a fierce boxing focus with comprehensive fitness for all levels — no prior training required.
The transformation was more than just a new name or logo. It was a revival. A new heartbeat pulsing with passion and power, reverberating through the hallowed ground of the fitness realm, with a proud nod to the past and a daring jab into the future.
