Voodoo

Project

Spanning over 4 decades, with an incredible archive of campaigns shot by some of fashion’s top photographers like Ellen Von Unwerth, iconic Australian hosiery brand Voodoo champions the empowered, fashionable woman with their bold, confident hosiery collections.

Digital strategy
Website Design
Tech Support & Training

Project

4 Decades of Voodoo tells the brand story through iconic campaigns like ‘Use Your Voodoo’ which was projected onto New York City buildings.

Looking to expand their digital presence, the Voodoo website redesign needed to capture the brands distinctive heritage, reflect their long-standing position as Australia and New Zealand’s leading hosiery brand and create a centralised space for customers and retailers to access product information.

Moving away from traditional static content, the website redesign allows current campaigns and influencer collaborations to feature prominently and update regularly, creating a more engaging, dynamic user experience.
For product collections, UI design was updated with direct links to a stockist search function and omni-channel hosiery store. While the expert advice section expanded to include styling tips, denier guides, garment care and colour palettes.

Explore some of our other fashion and lifestyle projects, including Viktoria + Woods, Luxe Deluxe, Phare and L’Officiel Australia.

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Deliverables

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