Work

Voodoo

Project

Spanning over 4 decades, with an incredible archive of campaigns shot by some of fashion’s top photographers like Ellen Von Unwerth, iconic Australian hosiery brand Voodoo champion the empowered, fashionable woman with their bold, confident hosiery collections. Looking to expand their digital presence, the Voodoo website redesign needed to capture the brands distinctive heritage, reflect their long-standing position as Australia and New Zealand’s leading hosiery brand and create a centralised space for customers and retailers to access to product information. Moving away from traditional static content, the new site allows current campaigns and influencer collaborations to feature prominently and are regularly refreshed to create a more engaging, dynamic user experience. For product collections, UX was improved with direct links to a store finder function and omni-channel hosiery store, and expert advice expanded to offer styling tips, denier guides, garment care and colour palettes.

Voodoo Hosiery - Website Design
Voodoo Hosiery - Website Design
Voodoo Hosiery - Website Design
Voodoo Hosiery - Website Design