Domenico The Poulterer
A few months ago we were approached by Domenico The Poulterer to rebrand their recently purchased poultry store in Doncaster East.
Previously owned for over 13 years, the Stocklands Shopping Centre store was due for an update, and aside from giving it a much needed refresh, the rebrand would also serve as an introduction for the new owners to their established customer base.
Targeted at a broad demographic The Poulterer branding needed to be confident and reassuring for loyal older customers while signalling to younger customers that the store was fresh, modern and progressive, with gourmet chef prepared produce.
The final brand elements included a neutral palette of white distressed brickwork and pine panelling contrasted with a black hand-worked logo and 2.5m high ‘roaming rooster‘ graphic.