Located in the heart of Melbourne’s CBD, the iconic Adelphi Hotel is best known for it’s rooftop 25-metre glass-bottomed lap pool that juts out over Flinders Lane nine storeys below. Formerly a rag trade warehouse built in the 1930’s, Adelphi was renovated in the early 90’s by Denton Corker Marshall architects, who transformed the award-winning space into one of Australia’s first boutique hotels. Two decades later, with a nod to it’s disruptive design roots, Adelphi was reimagined by new owners and design team Haschem to become the worlds first dessert hotel. ‘Life is uncertain, eat dessert first.’ With a mixture of art deco and industrial design details, the intimate, dessert-inspired interior features luxe candy wrapper colours, shiny gold accents and foyer seating that resembles liquorice all-sorts. The Adelphi Hotel project included a website for both the hotel and its ground floor restaurant Om Nom, with each site designed to compliment the other while maintaining their unique brand identities – view the Om Nom Kitchen project here. Given the ‘instagramable’ nature of the space, it’s pool deck and dessert restaurant, a social media aggregation platform was integrated, allowing the hotel to streamline and curate their social channels, while also reacting and responding to guests in real-time.