Honda Australia

Project

After falling behind in the automotive market with the previous few generations of their much-loved Civic model, the Honda Australia team returned to form, digging deeper into their brand ethos ‘Power of Dreams’ to deliver their boldest Civic ever. With smarter tech and sportier refinement it aims to inspire both current Honda drivers, and Honda drivers of the future as they shake up the small car segment.

Print Design
Strategy

Project

Square printed card series with bold white type that reads THE STORY OF HONDA AUSTRALIA.

For the Melbourne launch event we designed a series of bundled message cards, capturing the Honda brand story, key milestones and evolution of Honda’s Bold New Civic. View more of our print design and production projects.

Square printed card series for the launch of the much-loved Civic model for Honda Australia.

Bringing the fun of driving to more and more people.

We collaborated closely with PR and Marketing teams throughout the design process, adhering to brand guidelines and launch directions. Consequently, each element of the Melbourne event highlighted the Civic’s innovation and spirit. This vital collaboration included many brainstorming sessions. Thus, we collectively captured the essence of Honda’s ‘Power of Dreams’ philosophy effectively.

The final designs showcased the Civic’s advanced features and heritage, creating a cohesive narrative that celebrated its evolution.

Need assistance with print design and production? Talk to us about your next project.

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Deliverables

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