All-New Mazda2

Project

The Melbourne launch event for the all-new Mazda2 transformed an abandoned inner-city warehouse into an electrifying urban party that targeted fashion and lifestyle audiences — and in addition to its urban vibe, the event featured a fusion of cars, models, DJs, and laser lighting that brought together cutting-edge automotive design and high-energy entertainment. A series of industrial scaffolding installations, influenced by fashion merchandising, showcased Mazda2’s design innovations with ‘inspired fashion moments,’ vibrant laser beams, and dynamic colour bands.

Print Design
Print Production

Project

ALL-NEW MAZDA2 PRECISION-DRIVEN DESIGN

For the event invitations, our team distilled the key elements of speed, motion, and technology into every design detail. By embracing a linear aesthetic, we crafted an explosion of electric blue and silver foil, adding a bold futuristic edge. This letter-pressed ‘laser-beam’ line-work on premium 700gsm stock delivered a striking visual impact. Moreover, our approach underscored our agency’s passion for merging high-end print production with cutting-edge creativity. The seamless combination of tactile materials and dynamic visuals ensured each invitation did more than announce the event—it told a story.

Black invitations featuring blue and silver line-work foil printing for the Mazda2 launch event

Letterpress invitations featuring blue and silver high-gloss foil printing on thick 700g premium paper stock.

“Mazda2 has always been a fan favourite for our newest road users and buyers who enjoy a premium product that also adeptly delivers on safety, quality, economy and drivability.”

— Vinesh Bhindi, Managing Director, Mazda Australia

Bringing the invitations to life required a precise print production process. To achieve this, we collaborated closely with both marketing and design teams, selecting materials that captured the event’s high-energy aesthetic. The luxurious 700gsm stock allowed for a deep letterpress impression, while foil stamping elevated texture and visual depth, enhancing the refined, high-tech aesthetic.

From our design agency perspective, working in print for the automotive industry is both challenging and inspiring. Every detail—from the paper’s weight to the precise alignment of the foil stamping—was carefully executed to reflect Mazda’s sleek and bold design philosophy. Ultimately, our invitation design did more than announce an event; it embodied the essence of innovation and urban energy. Our team’s commitment to excellence and creative storytelling ensured a striking first impression that truly resonated with the target audience.

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Project

Deliverables

Project

ALL-NEW MAZDA2 PRECISION-DRIVEN DESIGN

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