ALL-NEW MAZDA2
Project
Targeting fashion and lifestyle audiences, the Melbourne launch event for the all-new Mazda2 was staged as an urban party in an abandoned inner city warehouse, combining cars, models, DJs and laser lighting with a series of industrial scaffolding installations. Borrowing from fashion merchandising, each bespoke installation incorporated Mazda2 design features with ‘inspired fashion moments’, scaffolding and colourful bands and strips of laser light.
Project
Targeting fashion and lifestyle audiences, the Melbourne launch event for the all-new Mazda2 was staged as an urban party in an abandoned inner city warehouse, combining cars, models, DJs and laser lighting with a series of industrial scaffolding installations. Borrowing from fashion merchandising, each bespoke installation incorporated Mazda2 design features with ‘inspired fashion moments’, scaffolding and colourful bands and strips of laser light.
