Penfolds Australia

Project

Exclusive letterpress invitations crafted for the annual Penfolds Australia re-corking clinic hosted at Sydney’s iconic Shangri-La Hotel. Endorsed by leading auction houses, the event offers a unique opportunity for owners of Penfolds red wines aged 15 years or older to have their bottles expertly assessed by a skilled winemaker. Each bottle undergoes a visual inspection before being carefully opened, tasted, and, if necessary, topped up with the current vintage. This meticulous process safeguards its integrity and ensures long-term preservation. Ultimately, every bottle receives expert care that upholds its esteemed legacy.

Print Design
Print Production

Project

Penfolds Australia print design showing letterpress invitations for the annual Re-corking Clinic

PENFOLDS AUSTRALIA PRECISION PRINT DESIGN

To reflect Penfolds’ heritage and prestige, we designed invitations using four layers of crisp, textured stock, bonded into a single, ultra-premium 1240gsm piece. Every design detail was carefully curated to embody the brand’s exceptional craftsmanship. As a result, the invitations make an immediate visual impact. Furthermore, they reinforce the quality, tradition, and artistry synonymous with Penfolds.

Achieving this level of refinement required close collaboration with Penfolds’ marketing team. By combining our creative expertise with their brand vision, we struck the perfect balance between elegance and technical precision. We also embraced letterpress—a time-honoured printing technique—to create a deep, tactile impression that enhances both exclusivity and tradition.

Penfolds Australia Print design featuring letterpress invitations to the annual Re-corking Clinic

On day one as Chief Winemaker, I was asked by wine media what I’d do to improve the style of Grange. My reply consisted of two words, “absolutely nothing”; the template is sacred. It’s not broken, it’s not about ego, it’s not about style change – it’s about refinements.

— Peter Gago | Chief Winemaker, Penfolds

The production process featured precision typesetting, custom-made plates, and high-pressure printing to create the signature debossed effect. In addition, using thick, bonded stock enhanced the impression depth while conveying a robust sense of quality. We ensured each layer was perfectly aligned, maintaining structural integrity and a refined edge throughout the piece.

Ultimately, by merging traditional craftsmanship with contemporary design, we transformed this invitation into more than just an event accessory; it became a tangible expression of the artistry and precision behind every bottle of Penfolds. This project reaffirms our commitment to excellence in design, encapsulating the spirit of luxury and the storied legacy of fine wine. Furthermore, our innovative approach and unwavering dedication to quality continue to set us apart in the world of premium design.

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Project

Deliverables

Project

PENFOLDS AUSTRALIA PRECISION PRINT DESIGN

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