Penfolds Australia

Project

Exclusive letterpress invitations crafted for the annual Penfolds Australia re-corking clinic hosted at Sydney’s iconic Shangri-La Hotel. Endorsed by leading auction houses, the event offers a unique opportunity for owners of Penfolds red wines aged 15 years or older to have their bottles expertly assessed by a skilled winemaker. Each bottle undergoes a visual inspection before being carefully opened, tasted, and, if necessary, topped up with the current vintage. This meticulous process safeguards its integrity and ensures long-term preservation. Ultimately, every bottle receives expert care that upholds its esteemed legacy.

Deliverables
  • Print Design
  • Print Production

Project

Exclusive letterpress invitations crafted for the annual Penfolds Australia re-corking clinic hosted at Sydney’s iconic Shangri-La Hotel. Endorsed by leading auction houses, the event offers a unique opportunity for owners of Penfolds red wines aged 15 years or older to have their bottles expertly assessed by a skilled winemaker. Each bottle undergoes a visual inspection before being carefully opened, tasted, and, if necessary, topped up with the current vintage. This meticulous process safeguards its integrity and ensures long-term preservation. Ultimately, every bottle receives expert care that upholds its esteemed legacy.

Penfolds Australia print design showing letterpress invitations for the annual Re-corking Clinic

PENFOLDS AUSTRALIA PRECISION PRINT DESIGN

To reflect Penfolds’ heritage and prestige, we designed invitations using four layers of crisp, textured stock, bonded into a single, ultra-premium 1240gsm piece. Every design detail was carefully curated to embody the brand’s exceptional craftsmanship. As a result, the invitations make an immediate visual impact. Furthermore, they reinforce the quality, tradition, and artistry synonymous with Penfolds.

Achieving this level of refinement required close collaboration with Penfolds’ marketing team. By combining our creative expertise with their brand vision, we struck the perfect balance between elegance and technical precision. We also embraced letterpress—a time-honoured printing technique—to create a deep, tactile impression that enhances both exclusivity and tradition.

Penfolds Australia Print design featuring letterpress invitations to the annual Re-corking Clinic